Original title: Zákaznicky orientovaný marketing stavebního podniku
Translated title: A customer oriented marketing of construction company
Authors: Gloc, Jiří ; Schenková, Klára (referee) ; Dohnal, Radek (advisor)
Document type: Master’s theses
Year: 2018
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta stavební
Abstract: [cze] [eng]

Keywords: Marketing communication; Marketing communication in construction; Mystery shopping.; Porters Five Forces analysis; SLEPT analysis; Marketingová komunikace; Marketingová komunikace ve stavebnictví; Mystery shopping.; Porterova analýza; SLEPT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/70478

Permalink: http://www.nusl.cz/ntk/nusl-371929


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2018-03-07, last modified 2020-04-09


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