Original title: Marketingové aktivity a jejich vliv na firemní rozpočet stavebního podniku
Translated title: Marketing activities and their influence on the construction company’s budget
Authors: Dohnálek, Petr ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Document type: Master’s theses
Year: 2018
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta stavební
Abstract: [cze] [eng]

Keywords: budget of construction company; civil engineering; construction company; Marketing; marketing activity; marketing budget of construction company.; marketing communication; marketing research; marketing tool; Marketing; marketingová aktivita; marketingová komunikace; marketingový nástroj; marketingový rozpočet stavební firmy.; marketingový výzkum; rozpočet stavební firmy; stavebnictví; stavební firma

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/70349

Permalink: http://www.nusl.cz/ntk/nusl-371800


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2018-03-07, last modified 2020-04-09


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