Original title: DLC jako marketingový nástroj v herním průmyslu
Translated title: DLC as a Marketing Tool in the Video Game Industry
Authors: Brádlerová, Andrea ; Švelch, Jaroslav (advisor) ; Koudelková, Petra (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Abstract: [cze] [eng]

Keywords: Battlefield; Civilization; DLC; marketing communication; public relations; The Witcher; video game industry; video games; Battlefield; Civilization; DLC; herní průmysl; marketingová komunikace; public relations; videohry; Zaklínač

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/90946

Permalink: http://www.nusl.cz/ntk/nusl-365543


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-10-04, last modified 2017-10-30


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