Original title: Městský marketing
Translated title: Municipal Marketing
Authors: Jelínková, Barbora ; Krbová, Jana (advisor) ; Musil, Martin (referee)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: city marketing; city Tábor; marketing mix; marketing of cities; SWOT analisis; marketingový mix; městský marketing; SWOT analýza; Tábor

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69285

Permalink: http://www.nusl.cz/ntk/nusl-361519


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2017-08-02


No fulltext
  • Export as DC, NUŠL, RIS
  • Share