Original title: Luxury Brands in Digital Age - Keeping up With Changing Customers
Translated title: Luxury Brands in Digital Age - Keeping Up With Changing Customers
Authors: Savić, Nataša ; Zlatić, Marija (advisor) ; Cook, Gina (referee)
Document type: Master’s theses
Year: 2017
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: [eng] [cze]

Keywords: Digital Luxury Customers; Luxury Brand Management; Luxury Marketing; Digital Luxury Customers; Luxury Brand Management; Luxury Marketing

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69146

Permalink: http://www.nusl.cz/ntk/nusl-361451


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2022-03-04


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