Original title: Vliv celebrit na spotřební chování mladých
Translated title: Influence of celebrity endorsement on consumer behaviour of youth
Authors: Veis, Roman ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: celebrity; consumer; reference group; celebrita; referenční skupina; spotřebitel

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69988

Permalink: http://www.nusl.cz/ntk/nusl-361386


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-08-02, last modified 2020-03-26


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