Original title: Analýza využíti sociálních sítí jako marketingového nástroje u pražských firem se zaměřením na prodej oblečení a obuvi
Translated title: Analysis of social media as a marketing tool for Prague companies focusing on the sale of clothing and footwear
Authors: Duong, David ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Brand building; Facebook; Instagram; Marketing; Social media; social media marketing; Twitter; Youtube; budování značky; celebrity marketing; Facebook; Instagram; marketing; sociální sítě; Twitter; Youtube

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69573

Permalink: http://www.nusl.cz/ntk/nusl-361091


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-08-02, last modified 2017-08-02


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