Original title: Loajalitní program obchodu s oděvy
Translated title: Loyalty program of clothing shop
Authors: Topičová, Kristýna ; Procházková, Markéta (advisor) ; Špunarová, Monika (referee)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: clothes; Czech Republic; fashion; ideal; loyalty program; retail; ideální; loajalitní program; maloobchod; móda; oblečení; oděvy; věrnostní program; Česká republika

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69614

Permalink: http://www.nusl.cz/ntk/nusl-359900


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2017-08-03


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