Original title: Vplyv aktuálnych trendov v stravovaní na chovanie spotrebiteľov v Českej republike v marketingu
Translated title: The impact of recent trends in dieting on consumer behaviour in Czech republic in marketing
Authors: Černý, Matej ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
Document type: Master’s theses
Year: 2017
Language: slo
Publisher: Vysoká škola ekonomická v Praze
Abstract: [slo] [cze] [eng]

Keywords: healthy lifestyle; marketing; Regression analysis; semi-structured interviews; trends; marketing; polostrukturované rozhovory; Regresní analýza; trendy; zdravý životní styl

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69702

Permalink: http://www.nusl.cz/ntk/nusl-358906


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2017-08-03


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