Original title: Business plan for opening a «Dunkin Donuts» franchise restaurant in Prague
Translated title: Business plan for opening a «Dunkin' Donuts» franchise restaurant in Prague
Authors: Kubyshkin, Aliaksandr ; Habrmanová, Blanka (advisor) ; Mareš, Jan (referee)
Document type: Bachelor's theses
Year: 2017
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: The Bachelor Thesis specializes in the business planning for Dunkin Donuts company entering the franchise market of the Czech Republic. The theoretical part covers various aspects of business. It gives a clear representation of the factors that are needed for a business to be successful. The part also reveals business planning theory, highlights business planning importance and the way of use. In the analytical part the reader may find a detailed overview of the Czech market opportunities for launching a restaurant business, legislation specifications, location recommendations, industry and market analysis and financial plan and other relevant information. The Thesis aims to show veridical opportunities and threats of running a Dunkin Donuts franchise restaurant in Prague, evaluating its perspectives.
Keywords: business plan; Dunkin Donuts; Entrepreneurship; financial plan; marketing plan; restaurant; business plan; Dunkin Donuts; Entrepreneurship; financial plan; marketing plan; restaurant

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/70345

Permalink: http://www.nusl.cz/ntk/nusl-358870


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-08-02, last modified 2017-08-03


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