Název:
Business plan for opening a «Dunkin Donuts» franchise restaurant in Prague
Překlad názvu:
Business plan for opening a «Dunkin' Donuts» franchise restaurant in Prague
Autoři:
Kubyshkin, Aliaksandr ; Habrmanová, Blanka (vedoucí práce) ; Mareš, Jan (oponent) Typ dokumentu: Bakalářské práce
Rok:
2017
Jazyk:
eng
Nakladatel: Vysoká škola ekonomická v Praze
Abstrakt: The Bachelor Thesis specializes in the business planning for Dunkin Donuts company entering the franchise market of the Czech Republic. The theoretical part covers various aspects of business. It gives a clear representation of the factors that are needed for a business to be successful. The part also reveals business planning theory, highlights business planning importance and the way of use. In the analytical part the reader may find a detailed overview of the Czech market opportunities for launching a restaurant business, legislation specifications, location recommendations, industry and market analysis and financial plan and other relevant information. The Thesis aims to show veridical opportunities and threats of running a Dunkin Donuts franchise restaurant in Prague, evaluating its perspectives.
Klíčová slova:
business plan; Dunkin Donuts; Entrepreneurship; financial plan; marketing plan; restaurant; business plan; Dunkin Donuts; Entrepreneurship; financial plan; marketing plan; restaurant
Instituce: Vysoká škola ekonomická v Praze
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Informace o dostupnosti dokumentu:
Dostupné v digitálním repozitáři VŠE. Původní záznam: http://www.vse.cz/vskp/eid/70345