Original title: Analýza marketingové komunikace oděvní značky Zara
Translated title: The Marketing Communication Analysis of Zara Fashion Brand
Authors: Fialíková, Lucie ; Koudelková, Petra (advisor) ; Hejlová, Denisa (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Abstract: [cze] [eng]

Keywords: analysis; business model; design; Fast fashion; garments; Inditex; logistics; marketing communication; retail units; scarcity effect; speed; trends; visual merchandising; Zara; analýza; design; efekt nedostatku; Inditex; logistika; marketingová komunikace; obchodní model; obchody; oděvy; rychlost; Rychlá móda; trendy; vizuální merchandising; Zara

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/86144

Permalink: http://www.nusl.cz/ntk/nusl-357426


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-07-21, last modified 2017-07-21


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