Original title: Marketingové procesy ve stavebnictví
Translated title: Marketing communication construction company
Authors: Lipovská, Zuzana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Document type: Bachelor's theses
Year: 2017
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta stavební
Abstract: [cze] [eng]

Keywords: communication mix; construction company; construction market; customers; Marketing; marketing analysis; marketing communication; strategy; SWOT analysis; komunikační mix; Marketing; marketingová analýza; marketingová komunikace; stavební podnik; stavební trh; strategie; SWOT analýza; zákazníci

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/69107

Permalink: http://www.nusl.cz/ntk/nusl-355562


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-07-03, last modified 2020-04-09


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