Original title: Možnosti využití čichu v marketingové komunikaci
Translated title: The Use of Scent in Marketing Communication
Authors: Polák, Jan ; Halada, Jan (advisor) ; Klabíková Rábová, Tereza (referee)
Document type: Bachelor's theses
Year: 2016
Language: cze
Abstract: [cze] [eng]

Keywords: brain; branding; instoor marketing; memory; Neuro marketing; Proust effect; scent; senses; sensory marketing; smell; aromamarketing; instoor marketing; marketing; Neuromarketing; Proustův fenomén; sensorický branding; smysly; vnímání čichu; vůně; čich

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/77739

Permalink: http://www.nusl.cz/ntk/nusl-347258


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-06-20, last modified 2017-06-28


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