Překlad názvu: IKEA : Present and Future
Autoři: Bogren, Peter ; Cahlík, Tomáš (vedoucí práce) ; Hlaváček, Jiří (oponent)
Typ dokumentu: Bakalářské práce
Rok: 2014
Jazyk: eng
Abstrakt: My objective of this paper is to analyse how IKEA profits from the higher standard of living. I will compare the economic development of Czech households in the Czech o price benchmark with neighbouring markets in order to get a global perspective of the Czech household economic situation. The prices are the lowest in the Czech Republic rise of the Czech standard of living. The theory should support the claim that higher the incomes of Czech people, the higher revenue IKEA will obtain. Moreover, I will also focus on minimum requirements for environment, social and working conditions when companies and its eventual impact on the local society. The study will investigate if does these requirements affect the competition of the suppliers and sub-suppliers. Data and interviews should support the claim that IWAY and cooperation with IKEA reduces the cost and increases efficiency of the suppliers and sub-suppliers. In addition, IWAY and cooperation of IKEA should also enhance competitiveness among the suppliers and sub-suppliers.
Klíčová slova: IKEA: Present and Future; IKEA: Present and Future

Instituce: Fakulty UK (VŠKP) (web)
Informace o dostupnosti dokumentu: Dostupné v digitálním repozitáři UK.
Původní záznam: http://hdl.handle.net/20.500.11956/73298

Trvalý odkaz NUŠL: http://www.nusl.cz/ntk/nusl-341971


Záznam je zařazen do těchto sbírek:
Školství > Veřejné vysoké školy > Univerzita Karlova > Fakulty UK (VŠKP)
Vysokoškolské kvalifikační práce > Bakalářské práce