Original title: Marketingová koncepce řízení developerských projektů
Translated title: Marketing concept management of development projects
Authors: Varšo, Matej ; Modranský, Marcel (referee) ; Dohnal, Radek (advisor)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta stavební
Abstract: [cze] [eng]

Keywords: competition; construction; developer; development project; Marketing; marketing; marketing environment; marketing mix; SLEPT analysis; SWOT analysis.; developer; developerský projekt; konkurencia; Marketing; marketingové prostredie; marketingový mix; SLEPT analýza; stavebníctvo; SWOT analýza.; trh

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/64543

Permalink: http://www.nusl.cz/ntk/nusl-265587


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2017-04-20, last modified 2020-04-09


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