Original title: Marketingové procesy ve stavebnictví
Translated title: Marketing processes in the construction industry
Authors: Dohnálek, Petr ; Jégl, Adam (referee) ; Dohnal, Radek (advisor)
Document type: Bachelor's theses
Year: 2016
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta stavební
Abstract: [cze] [eng]

Keywords: construction company; construction market; customers; Marketing; marketing analysis; marketing communication; marketing research.; Marketing; marketingová analýza; marketingová komunikace; marketingový výzkum.; stavební podnik; stavební trh; zákazníci

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/62835

Permalink: http://www.nusl.cz/ntk/nusl-256329


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2016-09-20, last modified 2020-04-09


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