Original title: Komunikační strategie podniku
Translated title: Company Communication Strategy
Authors: Kubíček, Jan ; Veselá, Jitka (referee) ; Schüller, David (advisor)
Document type: Master’s theses
Year: 2016
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: analysis; communication strategy; hotel; Marketing; marketing communication; marketing mix; marketing research; analýza; hotel; komunikační strategie; Marketing; marketingová komunikace; marketingový mix; marketingový průzkum

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/52015

Permalink: http://www.nusl.cz/ntk/nusl-234706


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2020-04-09


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