Original title: Marketingová strategie nové produktové řady
Translated title: Marketing Strategy for the New Product Line
Authors: Machala, Martin ; Hačunda, Pavol (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: analysis; conception; Marketing; marketing mix; place; price; product; promotion; strategy; Strategy objectives; SWOT; analýza; cena; koncepce; Marketing; marketingový mix; místo; produkt; propagace.; strategické cíle; strategie; SWOT

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/37154

Permalink: http://www.nusl.cz/ntk/nusl-225104


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2017-11-09


No fulltext
  • Export as DC, NUŠL, RIS
  • Share