Original title: Marketingová strategie Lékárny U Pöttingea s použitím marketingového nástroje service blueprint
Translated title: The Marketing Strategy of Pötting’s Pharmacy Using the Marketing Tool Service Blueprint
Authors: Šilberská, Tereza ; Lhotáková, Markéta (advisor) ; Puda, Radek (referee)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: marketing strategy; pharmacy chains; pharmacy marketing; service blueprint; state regulations for pharmacy business; lékárenské řetězce; Marketing v lékárenství; marketingová strategie; reexporty léčiv; service blueprint; státní regulace v lékárenství

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/49262

Permalink: http://www.nusl.cz/ntk/nusl-203826


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2016-04-27, last modified 2017-06-30


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