Original title: Marketingové aktivity agentury na hlídání dětí
Translated title: Marketing activities of a babysitting company
Authors: Reisnerová, Lucie ; Procházková, Markéta (advisor) ; Havlíková, Kristýna (referee)
Document type: Master’s theses
Year: 2014
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Baby Agency babysitting; marketing; marketing communication targeted at children; marketing mix of services; marketing strategy; social media management; SWOT analysis; value curve; agentura na hlídání dětí Baby Agency; hodnotová křivka; management sociálních médií; marketing; marketingová komunikace zaměřená na děti; marketingová strategie; marketingový mix služeb; SWOT analýza

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/48341

Permalink: http://www.nusl.cz/ntk/nusl-201105


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2015-12-03, last modified 2017-06-30


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