Original title: Analýza marketingové strategie společnosti GLOBUS ČR se zaměřením na nepotravinářskou část sortimentu
Translated title: The analysis of marketing stategy of GLOBUS ČR focused on non-food range of products
Authors: Falcmanová, Klára ; Olšanová, Květa (advisor) ; Trojanová, Kamila (referee)
Document type: Bachelor's theses
Year: 2012
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: market segmentation; marketing environment; marketing mix; marketing strategy; SWOT analysis; analýza SWOT; marketingová strategie; marketingové prostředí; marketingový mix; segmentace trhu

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/41040

Permalink: http://www.nusl.cz/ntk/nusl-197726


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2015-09-10, last modified 2017-06-30


No fulltext
  • Export as DC, NUŠL, RIS
  • Share