Original title: Vítězství jako marketingový nástroj sportovní organizace
Translated title: Victory as a Marketing Tool Sports Organizations
Authors: Hartman, Jaroslav ; Tripes, Stanislav (advisor) ; Král, Pavel (referee)
Document type: Bachelor's theses
Year: 2013
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: handball clubs; sports marketing; stakeholders; házenkářské kluby; sportovní marketing; stakeholders

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/40399

Permalink: http://www.nusl.cz/ntk/nusl-197516


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2015-09-10, last modified 2017-06-30


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