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Czech SMEs'perception of voluntary ESG reporting
Vítová, Lucía ; Hejlová, Denisa (advisor) ; Koudelková, Petra (referee)
The aim of this thesis is to find out how Czech SMEs approach voluntary ESG reporting. The theoretical part of the thesis describes the theoretical basis of ESG, the significance of its individual factors and its legislative grasp at the European level. In this part of the thesis the connection between ESG and circular economy, CSR and the concept of DEI is also explained. In addition, the pitfalls of ESG, greenwashing and the role of communication in ESG are discussed. In the research part of the thesis, two research questions are first formulated and predictions of the answers to these questions are made based on previous research. Then the data collection method, the data processing method and the actual evaluation of the research are described. The research in this thesis was conducted using the qualitative method of semi-structured in-depth interviews with a total of 6 respondents. The data collected from these interviews is analyzed in the practical part using thematic analysis, open and axial coding. The research results reveal a high level of skepticism among SMEs about ESG reporting and its legitimacy. Against mandatory ESG reporting, the research reveals more openness towards voluntary ESG reporting. However, respondents do not practice such voluntary reporting and do not plan to do so in...
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Legal Foundation for Protection of Personal Data in SMEs in Accordance with Czech and EU Law
Ziková, Anna ; Luhan, Jan (referee) ; Kříž, Jiří (advisor)
The Diploma Thesis deals with the analysis of selected personal data regulations of Czech Republic and European Union and description of rights and obligations for controller and processor that result from those regulations. The aim of the thesis is to create recommendations for small and medium enterprises for processing personal data based on the previously mentioned assessment. The thesis is composed of three parts, a theoretical one, where the basic terms such as Business Intelligence, personal data or controller will be explained, analytical one, containing content analysis of selected regulations, and solution proposal part, where certain recommendations for small and medium enterprises will be carried out.
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R&D support: the way how to increase enterprises’ competitiveness
Bočková, Nina ; Dohnal, Mirko (referee) ; Duspiva, Pavel (referee) ; Motyčková, Monika (referee) ; Meluzín, Tomáš (advisor)
This dissertation investigates the possibilities of increased use of direct and indirect support for R&D in small and medium-sized companies operating in branches of the manufacturing industry in the Czech Republic and specialising in the production of computers and electronic and optical instrumentation and equipment. The choice of the topic of this work was motivated by personal experience in a field in which companies either have not had enough information to take advantages of subsidies for research and development or have had negative experience relating to applications for direct support for research and development. These facts have presented obstacles to the realisation of research and development in corporate practice. The aim of this dissertation is to propose a methodology for the use of available tools in support for research and development in the Czech Republic and its verification against real data from selected companies. Data from primary and secondary research was used to investigate the selected area of academic knowledge. A questionnaire investigation was performed on the basis of knowledge obtained from detailed research of Czech and foreign literary sources. The respondents were companies in the electronic industry. The dissertation presents the results of empirical research and an assessment of research questions relating to a comparison of a selected sample of companies actively realising research and development with companies engaged merely in production with no innovative processes. On the basis of questionnaire processing and the testing of research questions, a methodology was created for small and medium-sized companies with the use of fuzzy logic facilitating decision-making in the financing of research and development activities with the use of direct and indirect support. Use of the proposed methodology will allow companies to expand sources of financing for the innovation process as an essential part of the competitive battle in the industry in question. The methodology is a significant aid for strategic decision-making in small and medium-sized companies considering the introduction of research, development and innovation. Benefits of this dissertation can be seen not merely on the theoretical and practical level, but also in the area of education.
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Business Plan for Establishing of a Microfirm
Bartoš, Michal ; Hošek, Lukáš (referee) ; Ing.Lukáš Hošek (referee) ; Kocmanová, Alena (advisor)
The subjekt of this Master´s thesisis the formulation of the business plan with aim to establish a concrete microfirm. The theoretical part characterize small and medium enterprises,. its impotence to national ekonomy, requirements and the procedure of processing the business plan for its foudation. In practical partare applied theoretical findings incuding important analysis and calculations supporting defined goal – foundation of manufacturing microfirm.
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The Development of Small Company
Bohátka, Michal ; Tomíška, Filip (referee) ; Koráb, Vojtěch (advisor)
This Master’s thesis deals with the analysis of current situation in a company ARMO Green, its environment and with the analysis of factors with which is company influencing its market surroundings. On the basis of findings, the work includes the proposal of support of future development of this business company.
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The evaluation model of the benefit of modern technologies in relation to corporate sustainability
Dušková, Monika ; Kajanová, Jana (referee) ; Paseková, Marie (referee) ; Váchal, Jan (referee) ; Kocmanová, Alena (advisor)
The thesis is focused at the measurement of the benefit of modern technologies in relation to sustainable development for companies that are implementing the so-called Key Enabling Technologies, into their production processes. The multidisciplinarity of these technologies and their huge impact on societal and environmental challenges of the current society are the reason, why the companies implementing these technologies have to be assessed differently, more comprehensively. It is also proven within the detailed literature review. The aim of the thesis is to develop evaluation model of the benefit of modern technologies in manufacturing companies that reflects the aspects of the sustainable development. For this purpose, the relevant performance indicators have to be developed. The various statistical methods are applied, especially the structural equation modelling, in order to achieve the goal of the thesis. Finally, the pilot testing of the optimized model is realized on the specific company.
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Business Plan for Creating of a New Company
Slouková, Hana ; Svobodová, Andrea (referee) ; Koráb, Vojtěch (advisor)
The purpose of this diploma thesis is to create business plan for establishing an entire new business on gastronomy. Fundamental of this propsal is analysis and determination of conditions for business establishing, whereas the emphasis is placed on market segmentation and targeting the right group of consumers. The outcome is whole process for business opening, including marketing strategy, financial strategy and evaluation of business success assumption.
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Business Plan for Creating of Travel Agency to Columbia
Srníček, Martin ; Šunka, Josef (referee) ; Koráb, Vojtěch (advisor)
Tato diplomová práce pojednává o obchodním plánu a jeho konkrétním návrhu na vytvoření nové společnosti Kolumbus Tour Ltd. Jedná se o cestovní kancelář, která bude nabízet ekologické tour do národních parků v Kolumbii. Návrh obchodního plánu je založen na teoretických základech a dále rozvinut a podpořen důkladnou analýzou trhu a výzkumem, který byl za tímto účelem uskutečněn.
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