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Czech Journalits'Perceptions of the Public Relations Practitioners as an Information Source
Kolomazníková, Eliška ; Moravec, Václav (advisor) ; Trunečková, Ludmila (referee)
Author: Eliška Kolomazníková Name of the thesis: Czech Journalists' Perceptions of Public Relations Practitioners as an Information Source Abstract The relationship between journalists and PR practitioners is a complicated one as it is based on a paradox. On the one hand journalists perceive PR practitioners negatively, but on the other hand they use PR industry outlets as a source of information quite regularly. The aim of the thesis was to examine the journalists' opinion about PR practitioners as one of their sources of information and to outline to what extent are the PR practitioners credible for journalists and how often journalists use PR practitioners together with press releases and conferences as a source of information. The first theoretical part of the thesis describes public relation as a complex discipline, including its main tools, types of jobs and the role of PR within other sources of information that journalists use to gather information. Furthermore, the theoretical part outlines several basic differences between print and online media in terms of work with information sources including PR. Last but not least, the theoretical part describes the relationship between journalists and PR practitioners according to international professional literature. The practical part of the thesis is...
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Czech Journalits'Perceptions of the Public Relations Practitioners as an Information Source
Kolomazníková, Eliška ; Moravec, Václav (advisor) ; Trunečková, Ludmila (referee)
Author: Eliška Kolomazníková Name of the thesis: Czech Journalists' Perceptions of Public Relations Practitioners as an Information Source Abstract The relationship between journalists and PR practitioners is a complicated one as it is based on a paradox. On the one hand journalists perceive PR practitioners negatively, but on the other hand they use PR industry outlets as a source of information quite regularly. The aim of the thesis was to examine the journalists' opinion about PR practitioners as one of their sources of information and to outline to what extent are the PR practitioners credible for journalists and how often journalists use PR practitioners together with press releases and conferences as a source of information. The first theoretical part of the thesis describes public relation as a complex discipline, including its main tools, types of jobs and the role of PR within other sources of information that journalists use to gather information. Furthermore, the theoretical part outlines several basic differences between print and online media in terms of work with information sources including PR. Last but not least, the theoretical part describes the relationship between journalists and PR practitioners according to international professional literature. The practical part of the thesis is...
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Credibility of information in state institutions
Dubrovin, Aliaksandr ; Rosický, Antonín (advisor) ; Toman, Prokop (referee)
This work describes the problem of information credibility in state institutions with the help of using various methods (deduction, induction and synthesis). Work describes mainly theory but also some existing approaches in real work of this institutions. The work describes the problem beginning from collecting information, verifying information and information sources, related credibility, concepts, typologies and so on. Then, it describes the phenomenon of misinformation (or disinformation) and clarifies if this phenomenon is a part of real daily work of certain state institutions. Then in work is described the Ministry of Foreign Affairs of the Czech Republic and their approach to information (typology of information, resources, verifying information, actors which collect information). In addition, work presents such institution as the Office for Foreign Relations and Information, which is also a state institution and is a leading supplier of information to the MFA. Understanding the issue of such a sensitive topic in such closed institutions is based on publicly published sources. In work are also described methodologies of verifying information and procedures of risk management used in the situation of obtaining false information. At the same time, work contains a few of author's solutions for some parts of the work.
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