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Public Relations in a chosen company
BENDOVÁ, Kristýna
The main goal of this diploma thesis was to propose changes of PR communication in a chosen company. These recommendations were created based on the analysis of the current trends in public relations and analysis of the current situation in marketing communications and PR in a chosen company, ENERGON Brewery. They mainly concerned cooperation with life-style bloggers and other opinion-influencers, collaboration with the food-specialized magazines. Recommendations will also be applied to improve on-line reputation of the company and its on-line communication. An important part of the proposals was also the calculation of their financial cost.
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A content analysis of the winning photos of the World Press Photo contens
Teplá, Jana ; Lábová, Alena (advisor) ; Šoltys, Otakar (referee)
World Press Photo 1955-2010: a content analysis of the winning photos is a theoretical and empirical research. In the theoretical section the issues of photography as a reality representing medium, historical and current status of photojournalism as a profession and finally visual sociology including content analysis of photography are described. Main research question is: are there any tendencies in the winning photos' imaging of international events from the beginning of the contest in 1955 to 2010? Six hypotheses which assume these tendencies in the field of photography content as well as in the field of photography production are determined. A content analysis is applied on every World Press Photo of the Year including title and technical data. The goal of this research is to find some latent trends of the way international events are displayed in the photographs and to interpretate them in the terms of media studies. In the empirical section the procedure for the verification of hypotheses, the application of frequency, correlation and factor analysis are described and the results are interpretated. In final conclusion these results are discussed and other research aims to further knowledge in the field of content analysis of photos are proposed.
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Scientific reconstruction of the fossil marine amniots
Cettl, Karel ; Mazuch, Martin (advisor) ; Ekrt, Boris (referee)
To create a good scientific reconstruction is important artistic skills and knowledge of history painting of prehistoric animals, and also knowlages in the anatomy, zoology, palaeontology, palaeoecology and also biomechanics. Reconstruction It stands on the borderline between art and science. Our view on the fossil marine Amniotes change over time with advancing skeletal findings, and also changed a scientific reconstruction. Although the actual outputs, such as reconstruction and in particular 3D models can explain a number of new or unexplained informations about this group. A reconstruction expert can not only beautify their actions, but also enthance scientific knowledge, or even to outline a new direction for further research. Keywords: Scientific reconstruction, fossil marine amniotes, adaptation, anatomy, evolution, palaeoecology, biomechanice, 3D models, trends.
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Trends of ambient ozone in the Northern hemisphere
Bučková, Nicole ; Hůnová, Iva (advisor) ; Hovorka, Jan (referee)
The development of ground-level ozone concentrations is currently hotly debated topic. Ozone itself is highly toxic and has strong oxidizing effects. Ozone has negative impact on human health, but also on vegetation. In addition ozone is one of the most important greenhouse gases causing the greenhouse effect. The Council of Europe decided to limit its increasing tendency by the release of Directive 2002/3/EC. Limits that are set in this Directive are binding for all Member States without exception and breach of these limits is enforceable by law. However as a result of increased anthropogenic activities, particularly increased consumption of fossil fuels and the development of industrialization, those limits are very often breached. Especially in summer when is solar radiation is most intense. This suggests that the highest ozone concentrations are in southern Europe. North Europe has problems with intercontinental transport of ozone. Concentration of ozone is dependent on many factors - the weather conditions, the geography but also the impact from human activity. This paper describes the development of ground-level ozone concentrations in various regions in Europe and North America. In writing this work, I come out mainly from foreign studies that address this topic. Keywords: ozone,...
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Trends in the Consumption of a chosen ATC Group A10AA (inhibitors HMG-CoA reductase) in the period 2005-2015 in the Czech Republic
Freimann, Antonín ; Lešetický, Ondřej (advisor) ; Železo, Eduard (referee)
The thesis deals with trends of drug consumption for the ATC group C10A (HMG-CoA reductase) in the Czech Republic in the years 2005 - 2015. The goal of this work is to analyse the consumption of statins (cholesterol lowering drugs), as well as to analyse the consumption trends (expressed in terms of prescribed daily doses) and subsequently explain the causes of the detected trends. The main method used in this work is the analysis and interpretation of data provided by the State Institute for Drug Control (SUKL). Individual consumption data sets are compared to each other and global trends are inferred based on the obtained results. In the practical part I analyse the consumption for the individual ATC groups according to their increasing lipid-lowering efficacy, according to the pharmaceutical companies involved and according to the experts' recommendations (within the framework of cardiovascular disease treatment). The conclusion of my work shows that the overall drug consumption for the the studied ATC group (given by the DDD/package total) was steadily increasing during the studied period while the consumption expressed in financial units was decreasing (ie. the financial burden on the health system was reduced). The total number of sold packages shows a slight decrease due to the sale of bigger packages with more powerful statins during the studied period.
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Usage of unstructured data in Business Intelligence
Rakhmanova, Malika ; Šperková, Lucie (advisor) ; Karkošková, Soňa (referee)
The aim of the thesis is to identify the main trends that are occurring in the market of Business Intelligence and related to unstructured data, to describe the possibilities for integrating unstructured data, to clarify what the impact on the company have the results that can be obtained using these solutions and how generally incorporate an analysis of unstructured data into BI. Another aim is to show the current situation of processing unstructured data on the example of BI system. The thesis is divided into several parts. First part is describing of the Business Intelligence area and the basic components of Business Intelligence, as well as identifying market trends. Then, there is the next part: separating the data into structured and unstructured. Here is the part about how you can access and analyse unstructured data and what is their place in BI systems. This is the end of a block of unstructured data and the beginning of a description of the enhanced version of BI. Finally, the current market situation and BI tools, which include unstructured data, are introduced. This section provides an overview of how BI tools approach to analyse unstructured data. Existed literature, professional and freely available Internet resources are used for writing the work. The purpose is to serve as a source of information for quickly orienting in the current situation, to serve as a guide to the world of BI solutions and to show potential users what are the options and functionality of these BI solutions.
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The International Art Market
Havlenová, Lenka ; Jiránková, Martina (advisor) ; Bejkovský, Jan (referee)
The aim of this bachelor thesis is to introduce the reader to the topic of international art market, to explain how the art market works and what various forms it can acquire. In addition to this, the thesis points out different art investment opportunities and describes recent development of the art market. The first chapter begins with an explanation of general terms and concepts associated with art. Then follows the art market segmentation and characteristics of the main market players. The second chapter takes into account art's investment potential and consequently examines possible strategies while buying art. It is also dedicated to art investment funds and art price indices. In the last part the attention is focused on art market's development in the last years, its current state and today's trends.
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