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Market expansion of a Virtual Reality business into United Kingdom
Křivánek, Stanislav ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
This thesis critically analyzes the possibility of a certain company to enter a new foreign market - the United Kingdom. Therefore the main goal of this work is to find out whether this expansion is feasible and whether it could generate a profit to a company. The theoretical framework of this thesis outlines the foundations for the analytical part, in which the United Kingdom's and the company have been analyzed and the practical part, which offers a summary of activities, which need to be done in order to succesfully expand into UK.
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Market expansion of a Virtual Reality business into United Kingdom
Křivánek, Stanislav ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
This thesis critically analyzes the possibility of a certain company to enter a new foreign market - the United Kingdom. Therefore the main goal of this work is to find out whether this expansion is feasible and whether it could generate a profit to a company. The theoretical framework of this thesis outlines the foundations for the analytical part, in which the United Kingdom's and the company have been analyzed and the practical part, which offers a summary of activities, which need to be done in order to succesfully expand into UK.
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