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Mountain guest-house in Karolinka
Skopalová, Vendula ; Semrád, Antonín (referee) ; Štěpánek, Ladislav (advisor)
The subject of the diploma thesis is the design and process of the construction-technical part of the project documentation for realization of the new building of the mountain guest-house house in Karolina with an accommodation capacity of 36 people. The building is located on a slope, it is a basement, it has 2 underground floors and 3 aboveground floors. The building is roofed with a saddle roof with a concrete roofing. Vertical support structures are made from the Porotherm system. In addition to the project, an architectural study, a fire report and a thermal-technical assessment of the house are also included.
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The Proposal for Improving of the Marketing Mix in the Selected Company
Ďurkechová, Zuzana ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The diploma thesis deals with a proposal to improve the marketing mix of the pension with restaurant Koliba pod skalami. The thesis consists of three parts, theoretical part, analytical part and the proposal. The introductory, theoretical part deals with the definitions of basic concepts associated with marketing, marketing mix and forms the theoretical framework of the work. The analytical part of the work deals with the characteristics of the company, a description of the current situation, analysis of the external and internal environment, marketing mix and the results of a questionnaire survey. Based on the results of the analytical part, the proposal part of the thesis contains suggestions for improving the marketing mix.
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The Proposal for Improving of the Marketing Mix in the Selected Company
Ďurkechová, Zuzana ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The diploma thesis deals with a proposal to improve the marketing mix of the pension with restaurant Koliba pod skalami. The thesis consists of three parts, theoretical part, analytical part and the proposal. The introductory, theoretical part deals with the definitions of basic concepts associated with marketing, marketing mix and forms the theoretical framework of the work. The analytical part of the work deals with the characteristics of the company, a description of the current situation, analysis of the external and internal environment, marketing mix and the results of a questionnaire survey. Based on the results of the analytical part, the proposal part of the thesis contains suggestions for improving the marketing mix.
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Mountain guest-house in Karolinka
Skopalová, Vendula ; Semrád, Antonín (referee) ; Štěpánek, Ladislav (advisor)
The subject of the diploma thesis is the design and process of the construction-technical part of the project documentation for realization of the new building of the mountain guest-house house in Karolina with an accommodation capacity of 36 people. The building is located on a slope, it is a basement, it has 2 underground floors and 3 aboveground floors. The building is roofed with a saddle roof with a concrete roofing. Vertical support structures are made from the Porotherm system. In addition to the project, an architectural study, a fire report and a thermal-technical assessment of the house are also included.
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