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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Changes in the behavior of clients in renting and selling real estate properties in Prague in times of crisis
 Kračún, Marek ; Postler, Milan (advisor) ; Melichar, Jan (referee)
This work investigates the changes in the behavior of clients in renting and selling real estate properties in Prague in times of crisis. The theoretical part deals with the specifications and definitions of marketing, marketing research and market segmentation and a more detailed division of clients into groups. The second part is an analysis of the company Inversiones en Renta RC Alfa s.r.o., changes in the behavior of their clients in times of crisis and the proposed improvements for the future.
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Consumer buying habits in car market
 Schneyderová-Kubaniková, Zuzana ; Vávra, Oldřich (advisor) ; Malůšková, Denisa (referee)
The aim of this diploma thesis is analysis of the marketing tools in the automotive industry and specification of the consumer buying habits of cars. Description of the marketing environment as the default situation analysis for consumer behavior. Determination of marketing tools used to define the appropriate marketing mix. Detect changes in consumer behavior due to the economic crisis and its impact on the automotive industry.
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