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Public Relations of the company České dráhy, a.s.,
Kalivodová, Martina ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This bachelor thesis deals with the public relations of the company České dráhy, a.s., which relates to developing and above all to maintaining good relations between the company and the public. The aim of the bachelor thesis is to analyze all public relations activities of the company and their subsequent evaluation on the basis of a questionnaire survey among the public using the services of railway carriers. The bachelor thesis is divided into the theoretical and practical part. The first chapter of the theoretical part focuses on a definition of public relations, its aims and tools. The second chapter deals with public relations tools used by the company České dráhy, a.s. The practical section of this thesis is based on a questionnaire survey. Results of the survey serve as a base for evaluation of PR activities and for suggestions, which the company could implement.
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doplňte
Hejný, Jakub ; Lohr, Václav (advisor)
This thesis deals with social network analysis for the needs of public relations from the perspective of the company. The thesis also specifies conditions and ways of dat collectin on social networks (Facebook, LinkedIn, Twitter). The output analysis should be used as a support tool.
This thesis deals with social network analysis of their usefulness in public opinion surveys for the development needs of management. The output analysis should be used as summary of the recommended ways how to present a company to a customer.At the same time, the analysis should define the effectiveness of the use of individual social networks of their influence on the development of the company's results.
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Public Relations in the Health Service
Smělá, Jitka ; Střítecký, Rudolf (advisor) ; Lešetický, Ondřej (referee)
The aim of my thesis is to analyze and evaluate instruments and methods used by public relations in selected health facilities. Determine which instruments of public relations are used most often and whether the effects brought by the organization expects from them. Will be discussed and possible solutions the shortcomings and problems in this sphere.
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Image and public relations of a private university
Hrodějová, Simona ; Jarošová, Eva (advisor) ; Bedrnová, Eva (referee)
The goal of this master thesis is to summarise theoretical knowledge and characteristics of the corporate image and characteristics of public relations and subsequently to practice the PR audit and the research of the corporate image by the key target groups in the surrounding of the organization. An optimazing approach to the communication process has been developed based by outputs from the PR audit. The analysis and the research were conducted on a higher educational institution XY Ltd. The analysis of the material facts through the scientific literature and company internal documents and personal partially standardised interview were used as a methodological background for the PR audit. The subjective attitudes of the key target groups of interested persons towards corporate image was conducted with the help of questionionnaires.
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The communication analysis of „Dejvické divadlo“
Böhm, Jiří ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
The target of theoretical part this thesis is to characterize individual operations, techniques and tools of public relations and define their specifics in theatrical segment. The result of the practical part is evaluating communication activities of "Dejvické divadlo" and determine suitable recommendations.
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