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Gender Equality, Biathlon and Media: An Analysis of Media Production
Gerth, Lisa ; Numerato, Dino (advisor) ; Vochocová, Lenka (referee)
Women are significantly underrepresented in sports. This is primarily because for many centuries it was forbidden for women to participate in sports. Today, women are allowed to take part in numerous sports and in major events such as the Olympic Games. Nevertheless, a male hegemony prevails in sports, which is expressed especially in media production. Biathlon represents one of the sport disciplines in which women and men operate on an equal footing. The goal of this paper is to analyze the media production processes in biathlon, concerning the gender issues. The research was conducted with qualitative interviews with sports journalists and athletes and analyzed with grounded theory. Data analysis shows that journalists do not address the issue of gender equality in biathlon coverage. They primarily report on the sporting success of the athletes, regardless of gender. This also means that hardly any women-specific topics are addressed. The interviewed journalists are gender-blind in their work. There is rather a marginalized equality of men and women. Especially female athletes and female journalists point out that the sport of biathlon and the media production about it can further improve in terms of gender equality.
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Phenomenon eSports.cz in the Czech media market
Jakubec, Dominik ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
This diploma thesis is a case study focused on the Czech company eSports.cz and its production in the Czech media market. The company is not only responsible for the administration of many sports journalistic websites, its young employees also engage in a PR communication while writing for the official club websites of professional sports organization. This means that many of the beginner sports journalists, who start their careers in eSports.cz, already combine PR communication with journalism, which is considered one of the ethical problems of journalism. The diploma thesis is trying to map the operations of the company in the Czech media field while briefly introducing its history and describing its currently most important projects. The focus will mostly be on the employees of this company, who usually take their first steps in the world of sports journalism while working for eSports.cz. Many of these young journalists later become professional sports journalists or PR employees and often use the experience gained in the company. The case study is attempting to explain the pros and cons of the company's production of future professional journalists by surveying its employees, interviewing current and past employees of the company and representatives of the organizations who cooperate with the...
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Phenomenon eSports.cz in the Czech media market
Jakubec, Dominik ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
This diploma thesis is a case study focused on the Czech company eSports.cz and its production in the Czech media market. The company is not only responsible for the administration of many sports journalistic websites, its young employees also engage in a PR communication while writing for the official club websites of professional sports organization. This means that many of the beginner sports journalists, who start their careers in eSports.cz, already combine PR communication with journalism, which is considered one of the ethical problems of journalism. The diploma thesis is trying to map the operations of the company in the Czech media field while briefly introducing its history and describing its currently most important projects. The focus will mostly be on the employees of this company, who usually take their first steps in the world of sports journalism while working for eSports.cz. Many of these young journalists later become professional sports journalists or PR employees and often use the experience gained in the company. The case study is attempting to explain the pros and cons of the company's production of future professional journalists by surveying its employees, interviewing current and past employees of the company and representatives of the organizations who cooperate with the...
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Self-reflection of the Czech sport journalists working between 1980 and 1999 in printed media and the influence of ideology on their role in society
Stránský, Luděk ; Skalecká, Veronika (advisor) ; Bednařík, Petr (referee)
The thesis titled Self-reflection Of Czech Sport Journalists Working Between 1980 And 1999 In Printed Media And The Influence Of Ideology On Their Role In Society focuses on a question of whether the work of writing sport journalists was influenced by the ruling ideology before 1989. The thesis is based on biographical interviews of five sport journalists, which were taken while using the help of oral history research method. The sport journalists bring their testimonies, memories, experiences and stories associated with the period of normalization, the Velvet Revolution and the post-revolutionary period. The biggest emphasis is placed on a degree of impact of the ruling ideology on the editorial process before 1989. Therefore the thesis touches themes of self-censorship, targeted campaigns, relationships of the journalists to the Communist Party of Czechoslovakia or to The National Security. The work brings views of still writing sport journalists, who evaluate their motivation to do the profession, their ongoing journalistic career and the role of sport journalists in society. This study is a contribution to oral-historical research on the period of normalization and to understanding the influence of ideology on the media activity before 1989. This thesis extends the knowledge of sports...
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The sports journalist and his social role: comparative perspective
MLS, Martin
The subject of the theses is sports journalism, the part of Czech media sphere slightly neglected by academics. The main focus is on Czech sports journalists (without consideration of their specific professional interest) and their social role. This paper has sociological character and its goal is to compare Czech sports journalism in two periods - during the period of ´propagandistic-promotion role´ of media defined politically (primarily by Communist Party) before 1989 and during contemporary period of commercialized and entertaining media - and to compare these two periods. The text can be understood as a contribution to the role of media within the framework of out-of-school education. Theses also contains the analysis of sports journalists role before 1989 and today: only aspect of sports journalists business which did not changed during last twenty years is the essence of their profession. One of two main methods used in this paper is qualitative analysis of questionnaires collected in an email survey: we could compare working conditions and profession opinions of five regional sports journalists. The text also offers professional portraits of respondents which are based the interpretation of their answers. These answers were interpreted by the author from the comparative perspective. Findings and conclusions were used for developing the typology of sports journalists which contains five genuine types of sports journalists. All types are described from several angles and to each type one respondent of our research is allocated as a representative. At the end, author offers critical evaluation of the typology and possibilities of future work on the topic of sports journalism.
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