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Kids news - Czech television children chanel ČT: D newscat
Králová, Hana ; Wolák, Radim (advisor) ; Šírová, Tereza (referee)
This thesis deals with programs for children and news for children on public channel ČT: D, which broadcasts from August 2013. Individual chapters are focused on public TV in Europe, and their children's news. Children's news are set in a European context of children's shows. The thesis includes two studies, quantitative content analysis of show Zprávičky within two months - from October to November 2013, and qualitative research through in-depth interviews with ten respondents representing the target audience of channel ČT: D. Quantitative content analysis focuses on the themes of children's news, how much time is devoted to such topics, and whether the messages are really focused on their audience, the children. Qualitative analysis through in-depth interviews with respondents investigated the children's views on the agenda of news items that show watching on topics that kids want, watching the news affects daily life. Keywords News, Decko, CT:D, public, television, kids, children, report, Czech television, CBBC, KiKA, european
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The launch of ČT:D television channel through the eyes of pedagogical staff and the parents of preschool children
Novotná, Helena ; Wolák, Radim (advisor) ; Zábrodská, Kristina (referee)
In August 2013 a new television channel called ČT:D was launched in the Czech Republic - a public service children's channel. In this thesis I introduce ČT:D and put it in contrast with the commercial channels. The thesis includes a summary of children's television channels which compete with ČT:D during the research period, as well as an overview of public service television channels which broadcast in European countries, focusing on German KiKA and British CBBC and CBeebies. As part of this thesis a research was carried out utilizing in-depth interviews to examine preschool children's parents' opinions on the new broadcast. Especially interesting and valuable are the interviews with a preschool teacher and a special needs educator, who looks after disabled children on a daily basis. The research was conducted in three stages and thus records the parents' expectations, their first impressions and evalution of the specific shows, as well as of the channel overall. For the conduction of the interviews and their analysis, subject areas were set so that this thesis focuses on the differencies of ČT:D from the commercial channels when presenting the parents' opinions and on the perception of its public-service aspect, also on its safeness, utilization of web sites, the downsides and recommended...
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Kids news - Czech television children chanel ČT: D newscat
Králová, Hana ; Wolák, Radim (advisor) ; Šírová, Tereza (referee)
This thesis deals with programs for children and news for children on public channel ČT: D, which broadcasts from August 2013. Individual chapters are focused on public TV in Europe, and their children's news. Children's news are set in a European context of children's shows. The thesis includes two studies, quantitative content analysis of show Zprávičky within two months - from October to November 2013, and qualitative research through in-depth interviews with ten respondents representing the target audience of channel ČT: D. Quantitative content analysis focuses on the themes of children's news, how much time is devoted to such topics, and whether the messages are really focused on their audience, the children. Qualitative analysis through in-depth interviews with respondents investigated the children's views on the agenda of news items that show watching on topics that kids want, watching the news affects daily life. Keywords News, Decko, CT:D, public, television, kids, children, report, Czech television, CBBC, KiKA, european
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Comparison of two retail units – IKEA and Kika
Pelcová, Martina ; Chylíková, Hana (advisor) ; Filipová, Vladimíra (referee)
This bachelor thesis contains comparison of shopping atmosphere and web sites of two companies - IKEA and KIKA. Theoretical areas of shopping atmosphere are described in first part of the thesis. Then there are main points, which should have each prime web site and description of SWOT analysis. Thereafter thesis contains brief introduction of analyzed companies. Third part is composed of actual comparison of these companies in terms of stated indicators. There is also SWOT analysis created in this part, which serves as basis for the last part. Conclusion of my thesis brings proposals for the improvement and suggestions of changes in mentioned indicators.
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