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National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.01 seconds. 
Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management
 Kusch, Katharina ; Lhotáková, Markéta (advisor) ; Zlatić, Marija (referee)
The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation revenue management will be drawn.
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Online and Smartphone Consumer Behaviour of Spanish Millennials
 Perez Montesa, Luis ; Král, Petr (advisor) ; Zlatić, Marija (referee)
Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal of the thesis. This thesis aims to provide key findings on the topic, adding valuable knowledge, based on the current situation and behaviour of this segment of the Spanish population.
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National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
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