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Financial plan of the golf tournament Automechanika Golf Cup 2021
Zdráhalová, Kateřina ; Ruda, Tomáš (advisor) ; Štědroň, Bohumír (referee)
Title: Financial plan of the golf tournament Automechanika Golf Cup 2021 Objective: The main objective of this thesis is to construct financial plan of golf tournament which is based on the wishes and demands of company Automechanika, a.s. who is the submitter of this tournament. Supportive goals for the main objective are: implementation of semi- structured interview, analysis of annual report of 2020, set up a complete schedule of the day. Methods: This thesis is using qualitative method with the help of interview that are accomplished with representative of company Automechanika, a.s. and Sokrates Golf & Country Club. Detected information will result to organization and plan of golf tournament. Results: Results of this thesis shows Financial position of Automechanika, a.s. thanks to analysis of annual report 2020. Thanks to this analysis is clear that organazing of a golf tournament will not be a problém for this company. Part of results are expenses and revenues roster for hosting golf tournament Automechanika Golf Cup 2021. Final amount of expenses is 205.800,- Kč. This amount was lowered thanks to closing sponsorship contract and the final amount reached 160.800,- Kč. Key words: Organization, management, planning, sports event, budget, finance.
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Marketing mix of a Golf Resort Konopiště and a proposal for its improvement
Zdráhalová, Kateřina ; Voráček, Josef (advisor) ; Šavrda, Petr (referee)
Title: Marketing mix of Golf Resort Konopiště and a proposal for its improvement Objective: Analysis of the current marketing mix of Golf Resort Konopiště, execution of a questionnaire and following suggestions for its improvements. Methods: The analysis of marketing mix is executed with a quantitative research - a questionnaire. Quantitative research was used to obtain sufficient number of golfers' responses and to evaluate the current situation throughout the Golf Resort Konopiště. Results: The survey results show that on average customers are satisfied with the whole area. Thanks to the results of the questionnaire survey, changes were proposed in individual tools of the marketing mix, leading to its improvement and efficiency. The most important changes have been proposed in categories of product, price and promotion. The changes concern, for example, the introduction of action packages including the services offered by the resort. Next increased spending on marketing and promotion of the club and change of training areas for more effective training. Key words: Marketing, services, golf, marketing mix, marketing research
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Marketing mix of a Golf Resort Konopiště and a proposal for its improvement
Zdráhalová, Kateřina ; Voráček, Josef (advisor) ; Šavrda, Petr (referee)
Title: Marketing mix of a Golf Resort Konopiště and a proposal for its improvement Objective: Analysis of the current marketing mix of Golf Resort Konopiště, execution of a questionnaire and following suggestions for its improvements. Methods: The analysis of marketing mix is executed with an quantitative research - a questionnaire. Results: Based on the results from the research, a few improvements were presented. These points should lead to an oveall better marketing mix but mainly they are focused on increasing the satisfaction of current customers and also bringing some new ones into the club. Key words: marketing, services, golf, marketing mix, marketing research
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