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Marketing strategy in ICT company
Heža, Stanislav ; Zavadil, Zbyněk (referee) ; Šimberová, Iveta (advisor)
The thesis deals with the analysis of the company marketing strategy. In order to meet its objectives, it is necessary to evaluate all information on general conditions, the market and competition. Based on prerequisites of the further grow of professional environment, it proposes possible modes of use of different marketing strategies and their means of communication. The economic impact presumption of a proposal with respect to past experience is also calculated in this work.
Vliv dlouhodobě působící zvýšené teploty prostředí na vlastnosti povrchových úprav
Zavadil, Zbyněk
The thesis is focused on the effect of long-acting high temperature environment on the properties of transparent finishes lacquers. Samples of oak, beech and spruce wood are finished with transparent acrylic waterborne dispersion of a transparent two-component polyurethane coat. The samples coated with the surface film are exposed to temperature of 100 ° C for 28 days. Physical-mechanical properties of coating films are laboratory verified after seven days. The result of the thesis is the evaluation of measured values that are obtained by the methods ČSN and EN.