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WTO - obchod a životní prostředí
Vorlíčková, Hana ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
The goal of this thesis is to describe the relation of trade and environment and to describe the approach of WTO to this issue. The thesis is divided into three chapters. The first chapter deals with the relation of trade and environment, the second chapter is about the approach of WTO to this issue and the third chapter describes environmental disputes settled in GATT/WTO.
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TV news service in the Czechoslovakia and after in the Czech republic, with focus on ČT24 news channel
Pakostová, Petra ; Soška, Milan (advisor) ; Vorlíčková, Hana (referee)
This thesis is focused on history and current situation in TV news service in the Czechoslovakia and after 1993 also in the Czech republic. Primarily the text is focused on statutory Czech TV, the conditions in 50's when the broadcasting started and its development. Very important year in TV broadcasting was 2005, when Czech TV started-up the very new channel - the ČT24. It was created to inform about upcoming events continually, twenty four seven. As the consequence the Czech republic joined other countries with continual news broadcasting service. Development of the ČT24 is described in the thesis in detail. How is the broadcasting scheme of the channel? What personal and technology changes did it bring? How is the ratings? Who is actually preparing the broadcasting and how? Did the ČT24 managed to reach to the target market? The thesis will certainly answer all the questions. Apart from the literature there are also used the real experience from television environment.
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Importance of young consumers on the active cosmetics market
Brudňáková, Petra ; Bílková, Jana (advisor) ; Vorlíčková, Hana (referee)
Tato diplomová práce pomocí nástrojů marketingového průzkumu odhaluje význam mladých spotřebitelů na trhu aktivní kosmetiky. Jaký vztah mají mladí spotřebitelé ke kosmetickým přípravkům? Jak vnímají lékárnu, jakožto specifický distribuční článek pro prodej aktivní kosmetiky? Jakým marketingovým nástrojům důvěřují a jaké značky je nejvíce oslovují? Spokojený zákazník a loajální zákazník je ten, kterému se dostává toho, čeho žádá. Cílená marketingová koncepce právě na tento segment bude tedy i díky zvyšující se konkurenci na trhu nezbytná.
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