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	The Needs and Interests of Youth in the Sphere of Tourism Černá, Jana ; Syrovátka, Oldřich (advisor) ; Valovičová, Eliška (referee) The thesis is devoted to tourism of youth with focusing on the needs and interests. The theoretical part deals with issues of tourism of this segment and marketing research. The practical part focuses on a survey to determine preferences of students of selected universities in relation to the services provided by travel agencies. Collected data are then compared with information contained in the theoretical part and serves as a base for marketing advice to the Autoturist travel agency, Plc. Detailed record
	Communication Strategy Draft for ACP Traductera, s.r.o. for Human Resources Gaining in the Frame of Higher Schools Valovičová, Eliška ; Syrovátka, Oldřich (advisor) ; Vegrichtová, Radka (referee) The work is to design appropriate procedures for establishing partner relations with the ACP Traductera Company, Ltd. with selected universities and to raise awareness among the number of students. The selected universities are Faculty of management VŠE in Prague, Teacher's college JČU in Ceske Budejovice, Polytechnic University in Jihlava and Západomoravská University in Trebic. In this work overlap sciences such as strategic marketing, marketing communication, management and human resources management. Marketing communication tools are used for research in selected universities. To catch out views of students on issues of cooperation and awareness of the company questionares were used. In the form of an interview negotiation with University representative was held. In the end there is an evaluation of all selected universities on the issue of cooperation and evaluation of their students in terms of language proficiency. There is a recommendation for the establishment of partnerships with universities that are best suited to the requirements and there is stated in what form this cooperation should take place. Detailed record
	Establishing an Entrepreneurial Subject on the Territory of the Slovak Republic and its Development Programme Valovičová, Eliška ; Kovář, František (advisor) Práca popisuje právne predpoklady pre založenie podnikateľského subjektu na území Slovenskej republiky, informuje čitateľa o administratíve spojenej so zakladaním podniku. Zameriava sa na spoločnosť s ručením obmedzeným. Ďalej sa venuje problematike zakladateľského rozpočtu, podnikovej stratégii,cieľom podniku, rizikám spojených s podnikaním a ich vplyve na životný cyklus podniku. Detailed record

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