|
|
Optimalization of the Public Transport in České Budějovice
Laštůvka, Josef ; Mervart, Michal (advisor) ; Toušek, Radek (referee)
This bachelor thesis deals with the problems of public transport in the city of České Budějovice. After explaining the basic concepts of transport and transportation, I focus on the specifications of passenger transport subsystems, the basic overview of the city of České Budějovice and the introduction of the company Dopravní podnik města České Budějovice. Further in my bachelor thesis I describe the network of public transport, tariff and fares. The practical part analysis the current state of this public transport and its potential recommendations for improvement. The aim of this thesis is to find the current problems of public transport in České Budějovice and propose their solution.
|
|
|
Communication strategy of Budweiser Budvar, N.C.
Laštůvková, Zuzana ; Halík, Jaroslav (advisor) ; Toušek, Radek (referee)
The aim of this Master thesis is to analyse the communication strategy of Budweiser Budvar Brewery in connection with its brand Budweiser Budvar on the domestic beer market. In the theoretical part of the thesis I describe marketing theory, which is focusing on communication mix and brand research. In the practical part I first introduce Budweiser Budvar Brewery, its history, portfolio of products and I evaluate the position of the company on the Czech market as well as on foreign markets. In the following part I analyse the internal and external environment and also the current use of the individual communication tools. I focus mainly on the current advertising campaign. Based on the information I obtained, a SWOT analysis is carried out. I also conduct my own research, which deals with the perception of Budweiser Budvar brand on the Czech beer market. At the end of my thesis I propose recommendations for improvement of the communication strategy and future development of the brand.
|
|
|
Communication strategy of Dopravní podnik města České Budějovice, a.s.
Laštůvková, Zuzana ; Halík, Jaroslav (advisor) ; Toušek, Radek (referee)
The aim of this bachelor thesis is to analyse the communication strategy of the company Dopravní podnik města České Budějovice, a. s. and suggest possibilities for its improvement. The first part explains the theoretical knowledge of marketing and communication. The second part introduces the company and analyses its internal and external environment. This part also contains the analysis of the current communication strategy of the company and SWOT analysis. The third part deals with recommendations and suggestions for improvement of this strategy.
|
guest ::
