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National Repository of Grey Literature

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Honey Hive Product Offering Tomečková, Alena ; Dvořáček, Jiří (advisor) ; Maňák, Zdeněk (referee) The topic of this Master's thesis is to define the product offering for start-up called Honey Hive and to describe the process supporting the product portfolio definition. Product portfolio definition is based on the theory of 4P (Marketing mix). The whole process of defining the product offering is based on 4P -- Price, Product, Promotion and Place. Each aspect brings its own view into product offering -- from defining the pricing strategy, through suppliers mix definition to the competition analysis. Honey Hive's day-to-day business is based on offering the honey and honey based products. It will be located within attractive environment of Cesky kras. Honey Hive intends to capitalize on regional tourism increase and modern trends of consuming local products. Detailed record

Kolektivní investování v České republice a Rakousku Tomečková, Alena ; Bauerová, Jarmila (advisor) ; Bauerová, Jarmila (referee) Diplomová práce se zabývá kolektivním investováním v České republice a Rakousku. Cílem je zmapovat celkovou situaci kolektivního investování v obou zemích, najít rozdíly, ale také společné rysy, provést charakteristiku dle stanovených ukazatelů a zachytit budoucí směr vývoje kolektivního investování ve výše uvedených zemích. Závěrečná část je věnována analýze dvou vybraných fondů, a to na základě vybraných ukazatelů a zjištěných skutečností. Detailed record

See also: similar author names
4	TOMEČKOVÁ, Andrea
2	Tomečková, Adéla
4	Tomečková, Andrea

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