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Optimization of advantages on business current account
Hach, David ; Švecová, Lenka (advisor) ; Theodor, Michal (referee)
The basic aim of this thesis was to evaluate the profitability of current accounts offered by the five largest Czech banks. In this context it was proposing to create such an evaluation device, which is sufficiently versatile and reusable. After a thorough examination of the general principles of decision-making theory and the basic characteristics and instruments of current accounts has been developed appropriate analytical base for follow-up of the work. In the analytical part proved very useful hierarchy of objectives and criteria, as well as the use of exact methods for determining weights of criteria and selecting the appropriate option. For determining the weights of the criteria were used point scale method, preferential ranking method, the method of paired comparisons, Saaty's method and compensation method. For the selection of variants were used multicriteria utility functions, Saaty's method and compensation method.
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Methods of selection an information system for the company
Kovaličová, Veronika ; Lorenc, Miroslav (advisor) ; Theodor, Michal (referee)
This paper describes the various steps and procedures that are important when considering the selection of an information system for a company, whether it is a new information system or upgrade of an existing one. The first part defines the information system and describes its implementation in business processes. The theoretical part deals with business information strategy, its importance and the method of generating information strategy, including factors affecting its creation. This paper also contains a description of project management and its importance in the selection of an information system. The second part deals with the theoretical definition of multi-criteria decision making method for selecting a particular information system. The final part describes an example of a micro company -- Výzkumný ústav maltovin Praha Company, Ltd. This company is for the purpose of this paper artificially set into a situation where it faces the choice of an information system. In this example is applied theoretical base defined in the first two parts of this paper, Saaty method of determination of scales and multi-criteria decision method -- basic variant method.
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Support of innovation projects with use of financial instruments of the EU
Matús, Eduard ; Potluka, Oto (advisor) ; Theodor, Michal (referee)
Innovations are one of the crucial pillars of the strategy Europe 2020. This strategy defines the economic and social orientation of the EU for the upcoming decade. Innovations are one of many instruments through which companies (and EU and its member countries as well) can enhance their competitiveness. It is the matter of highest concern of firms, individual countries and the whole EU that they sustain themselves competitive. Bearing these facts in mind, author of this thesis deals with a question of sustainability of competitiveness. Is it possible for a company to gain a long-term competitive advantage through innovative projects? On an example of three companies, author compares approach towards management of the whole innovation process and the contributive effect of the innovative projects on companies' competitiveness. From the results of the implemented multi-criterial analysis, author deduces a conclusion - sustainable competitiveness can be achieved only through an endless innovating.
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Comparative analysis of organizational architecture of czech and foreign multinational companies (on the example of companies Coca Cola, Pepsi Cola and Kofola)
Jurka, Petr ; Malý, Milan (advisor) ; Theodor, Michal (referee)
The thesis explains the theoretical concepts of multinational corporation, organization, different types of organizational structures and indicators used for the analysis of organizational structures. In the practical part, the author describes the structure of Coca Cola, PepsiCo and Kofola, analyzes the selected indicators for individual companies and also focuses on similar and different features of the organizational structures of these companies. In conclusion, the author establishes the general conclusions and recommendations for companies that want to expand into foreign markets, or already doing business in these markets and are considering a change in organizational structure. Organizational structure of analyzed multinational companies may pose an inspiration for them.
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Value innovations in accordance to Apple
Mertl, Jiří ; Theodor, Michal (advisor) ; Lorenc, Miroslav (referee)
This bachelor's thesis is aimed at comparison of value management way of innovations and innovations according to Apple. At the first part there are analyzed theoretical, methodical and practical aspects of both of ways. Key theme for value innovation is value for customer, which is analyzed from both points of view value management and Apple. Except of product innovations there are mentioned for example marketing innovations or process innovations. In last part of the thesis there are demonstrated several possible value innovations of products of some other companies in accordance to Apple.
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Data Visualization in Business Management
Greif, Tomáš ; Švecová, Lenka (advisor) ; Theodor, Michal (referee)
Diploma thesis describes basics terms of data visualization elements in the theoretical part. There are the following main topics covered -- importance of data visualization in business management, description and application of main chart types, design and usage of complex visualizations (dashboards), key features of modern data visualization technology. Theoretical grounds are then applied on real examples from different companies in order to show how managers can benefit from good data visualization techniques. Examples from significantly different areas were chosen -- financial management, operations management, analysis of process efficiency.
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Business proces reengineering
Patočka, Tomáš ; Lorenc, Miroslav (advisor) ; Theodor, Michal (referee)
The thesis deals with a relatively modern and radical management tools, business process reengineering. Methodological section focuses on the theoretical definition and its basic characteristics and key factors. Application part is a practical example of specific processes reengineering of a business company.
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Customer value as an indicator of competitive success
Jenka, Jiří ; Theodor, Michal (advisor) ; Heřman, Jan (referee)
The aim of this work is to quantify the value for the customer in marketing, innovation and universal concepts for specific products. Investigational products are portable computers or laptops. Data for the work I get through questionnaires. Group of respondents are students of the 5th years, the representation of sex is the equivalent. Quantified value for the customer will be confronted with the commercial success of specific products. The aim of this work is to refute or confirm the hypothesis that the value for the customer can be considered as an indicator of commercial success.
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