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Localization of Lyme disease spirochetes \kur{Borrelia burgdorferi} in ticks \kur{Ixodes ricinus}
STRNAD, Martin
Lyme disease is the most common vector-borne infection in the Western world with an annual incidence usually in excess of 100 cases per 100 000 people in temperate areas of the United States and Europe. Same as other infectious diseases, Lyme borreliosis wreaks havoc on the host they have invaded. B. burgdorferi, the causative agent of this disease, circulates among wildlife vertebrate hosts and Ixodes tick vectors but may sometimes infect humans. Its natural enzootic cycle usually occurs as follows: The larval/nymphal stage tick feeds on an infected host. During this engorgement, the spirochetes reach the tick gut and stay confined to it. After the tick molts into the next developmental stage, it finds a second host. The new bloodmeal triggers the spirochetes to multiply within the gut and traverse the gut endothelium in a highly organized manner. They finally disseminate through the hemocoel up to the tick salivary glands and into the new host. We studied whether B. burgdorferi is capable of reaching the tick salivary glands during the first infective feeding period in uninfected ticks.
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Employer Branding; influencing student perception by campus management activities
Strnad, Martin ; Pauknerová, Daniela (advisor) ; Budišová, Martina (referee)
The target of this thesis was to define the concept of employer branding and its relation to campus management, the activities companies do in order to attract students and promote themselves as quality employers. The theoretical research captures the marketing essence of branding and further develops it into the employer branding framework. Further research focussed on possible campus management activities. In the practical part the popularity and effectiveness of the activities were tested through several student surveys, expert interviews and own experience of the author. The result forms a basis for a recommendation of campus management strategy adjustment.
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Specialities of the entrepreneurial environment, business and cultural specialities of Mozambique
Strnad, Martin ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The aim of my bachelor thesis is to make a summary of information on the Republic of Mozambique, with the main focus on entrepreneurial environment and cultural and business specialities. First part of the thesis sums up information about geography, history, demography, politics and economy. The second chapter analyzes entrepreneurial environment, present investment dangers and opportunities. Third part describes business and cultural specialities, relevant for potential businessman and visitors. The last chapter analyzes relations between Czech Republic and Mozambique. A part of this thesis is also an illustrated appendix.
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The Principle of Multilevelmarketing and Direct Sale
Strnad, Martin ; Slabá, Marie (advisor) ; Luštický, Martin (referee)
The theoretical part discusses multilevel marketing, the basic principles and the differences between multilevel marketing and the direct selling. It focuses further on the pyramid schemes, analyses the differences between pyramid schemes and multilevel marketing and points out the reasons of illegality of pyramid schemes. The practical part focuses on Amway Corporation, its history and the legal process which it went through. Also, the principles of multilevel marketing in this company are analyzed, the product lines described and its Czech branch presented.
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