|
|
Freedom of Expression and Censorship on the Internet and Social Networks
Reindl, Jan ; Čermák, Radim (advisor) ; Sova, Martin (referee)
This thesis is focused on freedom of expression and censorship on the internet and social networks. Its goal is to evaluate current situation of censorship of the internet, to describe the most often used methods of censorship and suppressing free speech, as well as methods of its circumvention. The thesis is focused on the progress of internet censorship in its shift from a tool of governmental domestic network control into a tool in the hands of multinational organizations. Some focus is also given to the importance of anonymity as a way to freedom of speech, and to the analysis of current situation and possible future outcomes. This thesis is divided into five chapters. The first one serves as an introduction into the problematics. Second chapter describes methods of internet censorship, the third one describes its circumvention. The fourth chapter looks into the current situation regarding the role of social media in terms of internet censorship and possible results of censorship as well as future evolvement. Fifth and last chapter is dedicated to research of anonymous parts of internet community that could otherwise face censorship.
|
|
|
Design of marketing strategy in the company Imperium Finance
Petrovič, Marko ; Čermák, Radim (advisor) ; Sova, Martin (referee)
Internet marketing is currently one of the most important components of marketing. However, Internet marketing as a whole is much more important than mere webdesign, mere search engine optimization (SEO) or a simple PPC advertising. Most companies have recently made it throught with a website and that was all their presentation on the Internet. However, the internet is one of the fastest growing technology today and the number of its users is growing every year. Constantly there are new technologies that allow us to have a better user experience and also bring us new ways of presentation and promotion. Most of the companies make a mistake early on and underestimate the preparation, don't know their goals, customers or competitors. Internet marketing is the process and the contents of this process is the recognition, analysis, design, implementation, and ultimately verify that you achieve the goals of the organization. In the theoretical part it is defined internet marketing and its advantages over offline marketing. Briefly sum up the history and major milestones of Internet marketing that shaped its present form. Further, it's described current trends in Internet marketing and detail expands upon the selected Internet marketing tools and tools for evaluating the success of campaigns. The practical part deals with the proposal of marketing strategy in the company Imperium Finance. The main objective is to analyze the requirements of the company Imperium Finance, from analysis to draw specific conclusions and devise a marketing strategy that will support the vision and strategy of the company in the following period. All steps were carried out within the company Imperium Finance on real data from active clients and tested in action. The result is a proposal of a marketing strategy that will drive Imperium Finance, and a marketing plan for the company. The biggest benefit of this work is so real use theoretical knowledge in practice.
|
|
|
Optimization of PPC campaign
Macas, Albert ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
This bachelor's thesis is focused on internet marketing. It introduces a platform for adver-tisement that currently exists and describes individual methods of campaign optimization in Search Network. The main goal of this thesis is to create an advertisement campaign in Adwords search network and its optimization and evaluation. Campaigns are divided into three periods, where individual goals, methods of optimizations and most frequent metrics for evaluation are defined. Main contribution of this thesis is validation of individual ad-vertisement campaign methods in practice.
|
|
|
SEO analysis of the selected website
Panský, Jan ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
This bachelor thesis deals with SEO analysis, which is necessary for better visibility of a website in search engines. The aim is to introduce the basic characteristics SEO, Web search engines and SEO carry out specific analysis of the selected website. The theoretical part explains the characteristics of SEO. It is also presented how web search engines work. In subsequent chapters describes the species as page properly optimized. The next part will be acquainted with the important analytical tools. In the practical part outlines the SEO process, which will be characterized by weaknesses in terms of search engine optimization, which will subsequently be adjusted. The last part is focused on specific recommendations in line with SEO. The practical outcome of this work is the resulting optimization of specific parts of the website and SEO recommendations for future changes.
|
|
|
Use of social media for recruitment in the Czech and Slovak republic
Ruššinová, Dominika ; Böhmová, Lucie (advisor) ; Sova, Martin (referee)
This bachelor thesis deals with the useage of social media in recruitment process in Czech and Slovak republic. The work consists of two parts. In the first, theoretical part of my work I introduce basic definitions of this work. The second part focuses on practical comparison of the useage of social media in the recruitment process of new employees in the Czech and Slovak republic companies and also among Czech and Slovak students of Informatics. The final part of the work is devoted to analyze the results obtained from questionnaires between Czech and Slovak students of Informatics and interviews with recruiters working in the Czech and Slovak IT companies. The analyse shows that as well as Czech companies also Slovak companies use in the recruitment process of new employees social networks Facebook and LinkedIn. The social networking sites Twitter and GooglePlus companies do not use at all. According to the results of the analyse among students, the social network LinkedIn is the most popular whereas the other networks (Facebook, Twitter, GooglePlus) do not raise significant demand among students.
|
|
|
The analysis marketing activities of the e-shops in selected segment
Adámek, Petr ; Sova, Martin (advisor) ; Čermák, Radim (referee)
The topic of this bachelor thesis is the analysis of marketing activities of the e-shops in selected segment, specifically the Internet marketing. It deals with the instruments of Internet marketing, Internet advertising services, and the social media. The study focuses on introducing the topic of Internet marketing. A complete analysis of the use of Internet marketing tools by potential competition and on the basis of the results make packages of recommendations for a new subject considering entering the market. The theoretical part introduces the Internet marketing itself, its instruments, techniques and ways of communication. The practical part begins with introducing e-shops which were selected for the analysis. Following parts, are professing to analysis. Suggestions for the subject considering entering the at the cycle market are made in the last part of the practical part. The ending summarizes the results of the analysis and evaluates if the objective of the thesis was achieved. The main contribution of this thesis should be the analysis of potential competition and on the basis of the results making suggestions and recommendations for the effective use of Internet marketing tools to the new online bicycle shop.
|
|
|
Analyses of Affiliate Marketing Possibilities
Voříšek, Lukáš ; Sova, Martin (advisor) ; Čermák, Radim (referee)
VOŘÍŠEK, Lukáš: Analyses of Affiliate Marketing Possibilities, University of Economics in Prague. Faculty of Informatics and Statistics. The Supervisor: Ing. Martin Sova. The bachelor´s thesis deals with analyses of affiliate marketing possibilities in content webpages environment, becoming familiar with the topic and the trends, mapping affiliate programs of both local and foreign markets. Theoretical part focuses on definition of affiliate marketing and analyzing its possibilities. Further it looks closer on current situation on the market. The second part of the thesis analyses the possibilities of affiliate marketing for the online publisher and compares two affiliate programs Heureka.cz and Kasa.cz. At the end it recommends the ways of webpage content monetization to their owners. The thesis reveals how big is the impact of the internet campaigns form on their success and what is the contingency with the surrounding content. At the same time it shows the interesting differences which the affiliate programs operators can observe. The outcome of the thesis is considered to be the complex view on the affiliate marketing usage for monetization of content webpages, evaluation its suitability for the needs of internet content publishers, and familiarization with new concepts and information.
|
|
|
Analysis of marketing activities of e-shops in a chosen segment
Horký, Michael ; Sova, Martin (advisor) ; Čermák, Radim (referee)
The aim of this thesis is to describe problems of the online marketing from the perspective of its practical use among daily deal websites. In the theoretical part there are outlined terms, whose understanding bears a significant importance for understanding of the rest of the work and also described key tools that are being used in the online marketing world. The practical section focuses on the situation on the daily deal websites market and subsequently analyses marketing activities of the daily deal websites Slevomat.cz, Pepa.cz and Groupon.com. The contribution of this work is to advise the analysed websites how to optimize their marketing activities and to provide a summary of recommendations on how to effectively apply online marketing tactics for a subject considering entering the market of the daily deal websites.
|
|
|
Social Media as Means of Employee Recruitment
Prokopičová, Eva ; Böhmová, Lucie (advisor) ; Sova, Martin (referee)
This bachelor's thesis tackles the issue of utilizing social networks when recruiting new employees by HR workers and the use of social networks by students when pursuing new employment opportunities. The theoretical portion of the thesis contains a brief description of personnel management and social media. There one can find the description of social networks as a whole as well as descriptions of Facebook, Twitter and LinkedIn. The practical portion is dedicated towards an analysis of data gathered from questionnaires answered by HR workers and students. The goal of the paper is to evaluate HR workers' stance on social networks as a tool used for recruiting new employees and their experiences with this method of recruitment. It also assesses students' opinion on using social networks when pursuing job opportunities and their experiences when doing so. The practical portion contains a conclusion, which summarizes the whole thesis. The goal of this thesis is to find out whether employee recruitment via social networks can replace established methods of recruitment or whether it is merely a trend of today's society. According to the results of the surveys, this method is very preferred by students and HR workers alike. The expectation going towards the future is opposite, social networks as a tool used for employee recruitment will be used more and more.
|
|
|
Google+ implementation in order to improve communication effectivity within workgroup
Peter, Martin ; Böhmová, Lucie (advisor) ; Sova, Martin (referee)
Diploma thesis is focused on electronic social networks and implementation of these networks inside a work association from information technology industry. The thesis is divided into two main parts which systematically follow each other. In theoretical part the chosen online social networks are described with highlights of possible usage in professional association. Also the usage of these networks in Czech Republic is compared and analyzed. Next in line are shown current standards in business communication and these are then softly connected to an explanation, why some kind of electronic social networks should be used in a company, regarding the law. The applying part describes the researched professional association and analyses problematic situation which is solved in this writing. Using the Multiple-criteria decision-making method an electronic social network which suits best is picked for usage in researched association and then implemented in real life. Data collected after implementation from user feedback is used to cast a résumé, whether the process went well or not, and the lasting result on communication effectivity from both management and employee views. Based on the result mentioned above, a bonus set of advices and possible innovations which the association should obey when using implemented electronic social network is included.
|
guest ::
RSS feed.