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Stanovení hodnoty akciové společnosti Znovín Znojmo
Sojková, Lucie
This work present business valuation of Znovín Znojmo, Co with Discounted Cash Flowx and with Economic Value Added. A literature search using the available literature and theoretical knowledge valuation problem. The practical part is available, details of the said company, the strategic analysis, financial analysis and business valuation itself. Author's analysis concludes with recommendations and proposals necessary to improve the situation, while focusing on the prognosis of further development of the company.
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Marketing plan of Pražská kavárna for 2018
Sojková, Lucie ; Kvítková, Zuzana (advisor) ; Daňková, Zdeňka (referee)
This diploma thesis deals with the analysis of the current marketing plan of the existing café Pražská kavárna and recommends a marketing strategy for the next period. The main objective of this thesis is to propose a new marketing plan for Pražská kavárna for the following year 2018, based on the gained theoretical knowledge and information gathered from the analyses of current marketing practices. The partial objectives are to make a business situation analysis (macro, micro and internal environment), characterize the company's marketing mix, to identify points for improvement, and to develop the resulting targets and strategies. The thesis is divided into five chapters, into the theoretical and practical parts. The first part deals with the theory of strategic planning and the specifics of marketing in the hospitality industry and includes current food trends. In the second part, the theoretical knowledge is applied in order to evaluate the current marketing strategy of the company and design a new marketing plan.
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Quality of food and beverage services in Prague
Sojková, Lucie ; Mlejnková, Lena (advisor) ; Bakos, Tomáš (referee)
The bachelor thesis deals with the quality of food and beverage services and demonstrates its importance using the example of food and beverage services provided in Prague. The aim of the thesis is to assess the importance of quality in the field of gastronomy. The first chapter characterises the main terms related to gastronomy and quality. The second chapter deals with the legislation for this field. Worldwide recognised standards and also the Czech legislation are depicted there. The next part of the thesis briefly introduces the main gastronomy guide books. The last chapter of the theoretical part focuses on the network of the food and beverage facilities in Prague including the possibilities of their monitoring and inspection. The chapter contains update results of the monitoring of the appropriate authorities. The key part of the thesis is a primary research which was conducted among the visitors of food and beverage facilities in Prague. The result of the research is the assessment of the main aspects of quality of Prague gastronomy, revelation of particular detects and a subsequent proposal of measures to improve the quality of Czech gastronomy in Prague.
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