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Business Plan for Creating of a New Company
Slouková, Hana ; Svobodová, Andrea (referee) ; Koráb, Vojtěch (advisor)
The purpose of this diploma thesis is to create business plan for establishing an entire new business on gastronomy. Fundamental of this propsal is analysis and determination of conditions for business establishing, whereas the emphasis is placed on market segmentation and targeting the right group of consumers. The outcome is whole process for business opening, including marketing strategy, financial strategy and evaluation of business success assumption.
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To Dvur Kralove by train - Transfer Terminal in Dvur Kralove nad Labem
Slouková, Hana ; Palaščák, Michal (referee) ; Foretník, Jan (advisor)
The new transfer terminal in the former royal town of Dvůr Králové nad Labem brings together and connects public transport with individual. The main objective of the proposal is the functional merger of public bus and suburban bus services, pedestrians and the introduction of train connections on the existing siding. At present the town is mainly associated with the ZOO Dvůr Králové and is perceived more as "Dvůr by ZOO" then city itself with history. As a result of popularity of ZOO city loses a substantial part of the tourists. Concept of design is based on lines that lead or guide the passenger to the given points of interest in the city, but the primary remains a clear open space with direct links to the surroundings - the city. The proposal focuses on passenger comfort and easy orientation in space in response to the anticipated development of the structure and infrastructure of the city with the restoration of its identity.
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To Dvur Kralove by train - Transfer Terminal in Dvur Kralove nad Labem
Slouková, Hana ; Palaščák, Michal (referee) ; Foretník, Jan (advisor)
The new transfer terminal in the former royal town of Dvůr Králové nad Labem brings together and connects public transport with individual. The main objective of the proposal is the functional merger of public bus and suburban bus services, pedestrians and the introduction of train connections on the existing siding. At present the town is mainly associated with the ZOO Dvůr Králové and is perceived more as "Dvůr by ZOO" then city itself with history. As a result of popularity of ZOO city loses a substantial part of the tourists. Concept of design is based on lines that lead or guide the passenger to the given points of interest in the city, but the primary remains a clear open space with direct links to the surroundings - the city. The proposal focuses on passenger comfort and easy orientation in space in response to the anticipated development of the structure and infrastructure of the city with the restoration of its identity.
|
|
| |
|
|
Business Plan for Creating of a New Company
Slouková, Hana ; Svobodová, Andrea (referee) ; Koráb, Vojtěch (advisor)
The purpose of this diploma thesis is to create business plan for establishing an entire new business on gastronomy. Fundamental of this propsal is analysis and determination of conditions for business establishing, whereas the emphasis is placed on market segmentation and targeting the right group of consumers. The outcome is whole process for business opening, including marketing strategy, financial strategy and evaluation of business success assumption.
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