Home > Search Results: Slepička, Jan
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Analysis of marketing-mix of the company AAA AUTO a.s.
 Slepička, Jan ; Říha, David (advisor) ; Dobiáš, Jan (referee)
This work is focused on analysis of marketing mix in the company AAA Auto. The primary aim is to analyse the functionality of each marketing-mix components of the company. Particular attention is paid on the used-car market and its specifics. The secondary aim is to perform a questionnaire research within customers of the company. The work is divided into introduction, theoretical-methodological part, practical part and conclusion. The theoretical part consists of a review which includes the information about marketing, marketing-mix and marketing research. The company AAA Auto is introduced in the practical part, along with the analysis of marketing-mix elements. Special emphasis is put on the used-car market correspondingly to its differentness. Data from questionnaire research and its evaluation are added as well. At the close is summarized the obtained information. As a conclusion, suggestions for further improvement in every single element are proposed.
Detailed record

See also: similar author names
3 Slepička, Jakub
4 Slepička, Jaroslav
2 Slepička, Jiří
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English