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Interactive Visualization of XML
Seko, Martin ; Stryka, Lukáš (referee) ; Chmelař, Petr (advisor)
The main objective of this bachelor's thesis is to create an interactive visualization of data-oriented XML documents along with an implementation of such an application which is capable of displaying a document of this datatype. Application can generate schemas from an opened document in four supported languages: XML schema, DTD, RNG and RNC. It can also visually display this data in either tree or table format. Result of this bachelor's thesis is an application XMLspark, which is implemented as a multiplatform desktop application in the Java environment with the Swing GUI.
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Marketing comunication of a company: A proposal of a company design
Bessenyey, Viktorija ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
This work focuses on corporate marketing communication means which are used to reach its target groups. In the theoretical part, important aspects of corporate communications are examined, especially the communication of the company through a unified corporate visual identity. In the practical part these findings are applied to a particular company, it describes its current model of communication and subsequently a redesign of its visual communications is proposed and processed in graphic program.
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Interactive Visualization of XML
Seko, Martin ; Stryka, Lukáš (referee) ; Chmelař, Petr (advisor)
The main objective of this bachelor's thesis is to create an interactive visualization of data-oriented XML documents along with an implementation of such an application which is capable of displaying a document of this datatype. Application can generate schemas from an opened document in four supported languages: XML schema, DTD, RNG and RNC. It can also visually display this data in either tree or table format. Result of this bachelor's thesis is an application XMLspark, which is implemented as a multiplatform desktop application in the Java environment with the Swing GUI.
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Corporate design of the Primary school and Kindergarten Brno
Kapounková, Andrea ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
This Master´s Thesis deals with the visual style of Elementary school and Kindergarten Brno, Blažkova 9, state-funded institution with the main emphasis on its logo. The thesis also concentrates on the form of corporate identity, culture, image and corporate design in terms of graphic theory and on the comparison of corporate brands of elementary schools of both the same and different localization throughout the republic. The monitoring of various elementary schools and their logos including their applications has been carried out as a basis for the thesis. In its conclusion the thesis presents author´s design of graphic manual that should be used by the above mentioned elementary school for presentation purposes from school year 2016/2017 onwards.
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With content to success. Content marketing strategy for start-up.
Iskrová, Anna ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
The aim of this bachelor thesis is to explore the reason of brands success, which devote increasing amount of time and attention to promoting their business interests through internet and reveal processes standing behind these successful actions. The author describes why is this migration of marketing activities happening and defines theoretical knowledge about content marketing and its essential characteristics which she will eventually apply to real prospect.Theoretical part defines particular segments in the strategy of effective content marketing whereby deeply dealing with the right creation and form of brand´s communication with audience, copywriting and attributes of attractive content. Practical part is devoted to building initial content marketing strategy, following and respecting all aspects described in theoretical part, for brand BV.LINEN which we create ourselves. The end of bachelor thesis concludes all steps in creation process and describes problem situations, what happened.
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Videomapping as a growing phenomenon.
Melichárková, Kristýna ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
This thesis deals with the use of videomapping projections in the advertising industry. The subject of this thesis is videomapping, use of videomapng currently and the reflection of using in the future. The partial aim is to introduce the concept of videomapping process and the creation of individual projections. The benefit of this work is to compare videomappings advertisement and static advertisement on a concrete example, in the campaign Štědrá dovolená 2016. Work is supplemented by examples of videomapping´s screenings, which were held in various places, projected on different subjects and for different purposes. The conclusion presented arguments supporting the use videomapping ads in the future.
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Technical workflows for maximum visual video quality
Šodek, Michal ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
The purpose of this thesis is to explore technological aspects of video's operation and to focus on international as well as historical reasons for it's inner structure. Practical part deals with technical process for creating the best visual quality possile. The thesis can be useful for cameramen during production and also for editors in postproduction and color correction so it helps both to create more attractive visual work.
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Methodology of application of film language
Sýs, Alan ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
The Bachelor Thesis is focused on the expressive means of film and the methodology of their application. It portrays, how the application of the methods may influence the final meaning of the artwork, respectively suggests, how to achieve the authors intent in the most effective way, through the coscious utilization of film language. In order to achieve the objects of this paper were chosen the most significant expressive elements, which are described in detail and subsequently demonstrated on concrete examples of the bachelor movie Marek is smiling.
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The development and use of audio-visual technology in terms of economy and socio-economic trends in society
Mikšík, Jan ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
The aim of this work is to describe history of audio-visual technology and to analyse the influence of digitalization. The text describes the history of cinematography, television and also the introduction of audio-visual technology to people's homes. It contains information on present situation as well as new trends and the influence of the Internet on audio-visual making. There is a comparison of past and present technologies. The new technologies are accessible even for amateur creators which helps them to open new possibilities. This work is also focused on the influence of audio-visual technologies on the final look of the film. In practical part of this paper, author recommends specific technology suitable for certain target groups accordingly to their budget.
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