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Reservoirs - Brno, Zluty kopec (Yellow hill)
Rozsypal, Petr ; Poláš, Michal (referee) ; Palaščák, Michal (advisor)
The area of water reservoirs on Žlutý kopec is a unique site of a technical herritage, which has the potential to be attractive to the general public. Its uniqueness lies not only in the interiors of individual reservoirs, but also in the large flat areas of greenery, under which the reservoirs are hidden. Due to the size and location of the area within the city, it would be irresponsible to sacrifice it only for tourism and keep it closed to the public most of the time. Since I am of the opinion that the city of Brno has more than enough underground structures sacrificed to tourism, the aim of my work is to find a way to meaningfully integrate this area into the structure of the city, so that it becomes as much a daily part of it as possible.
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City within City
Rozsypal, Petr ; Bořecký, Petr (referee) ; Palaščák, Michal (advisor)
At present times, there are not many unutilized building sites near the city center, therefore it is necessary for the city to seek out such sites and prove their possible use. The bachelor thesis deals with such "unused" site in the area defined by three streets - from the north by Milady Horákové street, from the south by Francouzká street and from the east by Černopolní street. Each of these streets has a different character, the most different is Milady Horákové Street, which, despite its current form, has the potential and parameters to be an boulevard. The architectural design itself deals with the plot on the corner of Francouzská and Milady Horákové streets, and thus it follows the analytical part which came up with a suitable strategy for the development of this site by proposing a master plan.
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Connectivity / Democratic City_Radnice pro Staré Brno
Beran, Jan ; Rozsypal, Petr (referee) ; Palaščak, Michal (advisor)
The bachelor's thesis deals with the design of the town hall on Mendl square. The space is currently chaotic in places with intensive traffic, which needs to be calmed down and restored to a representative form and function. The proposal therefore works with the specified plot in the situation of a winning study for the new Mendlovo náměstí. The proposed building is multifunctional, with civic amenities and housing.
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Reservoirs - Brno, Zluty kopec (Yellow hill)
Rozsypal, Petr ; Poláš, Michal (referee) ; Palaščák, Michal (advisor)
The area of water reservoirs on Žlutý kopec is a unique site of a technical herritage, which has the potential to be attractive to the general public. Its uniqueness lies not only in the interiors of individual reservoirs, but also in the large flat areas of greenery, under which the reservoirs are hidden. Due to the size and location of the area within the city, it would be irresponsible to sacrifice it only for tourism and keep it closed to the public most of the time. Since I am of the opinion that the city of Brno has more than enough underground structures sacrificed to tourism, the aim of my work is to find a way to meaningfully integrate this area into the structure of the city, so that it becomes as much a daily part of it as possible.
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City within City
Rozsypal, Petr ; Bořecký, Petr (referee) ; Palaščák, Michal (advisor)
At present times, there are not many unutilized building sites near the city center, therefore it is necessary for the city to seek out such sites and prove their possible use. The bachelor thesis deals with such "unused" site in the area defined by three streets - from the north by Milady Horákové street, from the south by Francouzká street and from the east by Černopolní street. Each of these streets has a different character, the most different is Milady Horákové Street, which, despite its current form, has the potential and parameters to be an boulevard. The architectural design itself deals with the plot on the corner of Francouzská and Milady Horákové streets, and thus it follows the analytical part which came up with a suitable strategy for the development of this site by proposing a master plan.
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Marketing research and analysis of consumer perception of private labels
Ziegelbauer, Jan ; Tahal, Radek (advisor) ; Rozsypal, Petr (referee)
The main goal of the thesis is to analyze and evaluate awareness and consumer perception of private labels, consumer attitudes towards them and the influence of private labels on consumer buying decisions. The aim is to find out what is the difference in the perception of national brands versus private brands of selected chain stores, including the extent and frequency of private label goods in the shopping baskets of consumers. The first part is devoted to theoretical perspective of brands, private labels and marketing research. The following part is focused on specific private brands and supply analysis of these brands in the Czech Republic. The third and crucial part of the work itself is dedicated to the marketing research and detailed interpretation of the results.
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