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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Integration of Apple Mac computers into corporate environment
 Světlík, Martin ; Bruckner, Tomáš (advisor) ; Rathouský, Tomáš (referee)
Corporate informatics has undergone a number of changes in past few years. Used devices are becoming more independent from the OS, they rely more on provided services and the level of security. Cloud technologies are increasingly growing in significance and a large number of companies offer their employees BYOD (Bring Your Own Device). This thesis focuses on integration of Apple Mac computers into corporate environments, based on analysis of contemporary approaches and possibilities of dealing with integration. An important part of this thesis is research of chosen implemented solutions in the Czech republic. From both parts of this thesis it then offers recommendations, which are based on practical experience of companies that widely use and deal with integration of Mac computers.
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Interni komunikace jako soucast rizeni lidske
 Rathouský, Tomáš ; Quigley, Martin John David (advisor) ; Mýtná, Dominika (referee)
The diploma thesis focuses on characteristics of internal communication, its implementation in various forms in different companies and analysis of the internal communication in one selected company. After the analysis of its current state in the multinational company, the thesis will recommend improvements to the areas of internal communication and human resources, with the main focus of global implementation of these recommendations.
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Mobime marketing
 Rathouský, Tomáš ; Stříteský, Václav (advisor) ; Poucha, Tomáš (referee)
The aim of the bachelor's thesis is to describe current options of mobile marketing, to present its forms and to analyse usage of mobile applications on the Czech market. Utilization of the mobile application that agregates restaurants which deliver food is evaluated based on analysis that is part of this thesis. The thesis identifies attitude of owners of restaurants to the mobile application via author's own research. The thesis analyses marketing communication inside the mobile application based on its effectiveness, which is compared to conventional forms of marketing. The thesis also formulates hints and suggestions for further development of the mobile application.
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