National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Usage of blogs for the purpose of internet advertising
Rambousková, Lenka ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The aim of the submitted dissertation "Usage of blogs for the purpose of internet advertising" is to decribe using personal internet blogs as a means of cheap and effective advertising on the Internet. The first chapter focuses briefly on marketing, internet marketing and its division. The second chapter addresses the definition of internet advertising and description of marketing instruments, which are used on the Internet. In the third chapter, it is explained using examples how advertising on an internet blog works. The last chapter focuses on the questionaire and its results. This chapter also contains a comparsion of advertising on blogs and advertisement in magazines.

See also: similar author names
3 RAMBOUSKOVÁ, Lucie
2 Rambousková, Ladislava
2 Rambousková, Lucia
3 Rambousková, Lucie
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