|
|
Meme as a cultural phenomenon in the Russian-speaking environment
Mikhalkova, Polina ; Rajnochová, Natalie (advisor) ; Rycheva, Ekaterina (referee)
Meme as a cultural phenomenon in the Russian-speaking environment Abstract In this work there is analysis of memes in the Russian language as part of communication and mentality not only in the Internet space, but also beyond it. The theoretical part is based on available scientific literature; in the practical part, attention is paid to various ways of forming memes, their classification and methods of application in speech and written communication. Purpose of writing this work: to determine what is a meme, to explain the reasons for the use of memes in the Internet space and in the domestic environment; analyze the ways of their formation and make a semantic classification.
|
|
|
Teaching Russian vocabulary at language level A1 using digital technologies
Hašková, Markéta ; Rycheva, Ekaterina (advisor) ; Rajnochová, Natalie (referee)
Teaching Russian vocabulary at language level A1 using digital technologies Markéta Hašková Abstract: This bachelor's thesis focuses on teaching Russian vocabulary at language level A1 using digital technologies. The work analyses problems of using digital technologies at teaching Russian vocabulary and challenges linked to it, which both teachers and students have to face. Digital technologies have to contribute to motivation and activation of students. The bachelor's thesis shows how we can use digital technologies for making exercises focused on teaching Russian as foreign language. The author offers different types of exercises created with the help of modern applications, as well as ways to develop the communicative competence of students using chatbots, including Chat GPT. Keywords: vocabulary, Russian language, Russian language as a foreign language, motivation, activation, didactic game, digital technologies, digital competences, digital literacy.
|
|
|
The specificity of teaching russian frazeology for czech filology students
Kishinevskaia, Olga ; Rajnochová, Natalie (advisor) ; Šindelářová, Jaromíra (referee) ; Walter, Harry (referee)
The dissertation is dedicated to the analysis of process of teaching Russian phraseological units to Czech students-philologists. The author analyze the main problematics associated with Russian phraseology. The emphasis of the research is on the problem of the phraseological minimum. The second part the dissertation is dedicated to modern approaches, methodology of teaching Russian phraseology and different informational tools that is most commonly used during the learning process. As a result, the author shows the example of the lesson, which might be applied during the study process or might be taken as a model of the workshop devoted to the Russian phraseology. Key words: phraseology, phraseological units, phraseological minimum, methodology, study process, corpus linguistics.
|
|
| |
|
|
Language of advertising
Krchňáková, Leontina ; Kitzlerová, Jana (advisor) ; Rajnochová, Natalie (referee)
This work is devoted to the Russian language advertising, which examines in an independent system. It aims are analyzing the text of Russian advertising in terms of its information and formal structure. It focuses on a specific aesthetic qualities of language, which the text uses. Work is further focused on the categorization of neologisms and neologisation of the Russian advertising. Next focus is on loanwords from the English language. Used research methods are descriptive and comparative. The outcome of this work is the systematization of information and the formal structure in the advertising text, we have also been shown to frequent infiltration of artistic means in the language of advertising and its active neologisation. Work can be used as a suitable basis for specifics in Russian advertising texts or a different language studies, possibly for development of marketing strategies and marketing research.
|
|
|
Differences of grammatical gender in Czech and Russian language (Is a woman in the language really the woman?)
Šafratová, Jitka ; Stiessová, Jitka (advisor) ; Rajnochová, Natalie (referee)
"V evropských jazycích je odedávna nastolena nadvláda muže nad ženou".101 Toto tvrzení je možné dle mého názoru chápat jako velmi sporné a vyvolávající četné diskuse ve vědeckém prostředí, ale i ve společnosti, neboť genderová lingvistika je v současné době považována za velmi aktuální a diskutované téma. Ve své bakalářské práci jsem se proto zaměřila na rozdíly užívání gramatického a biologického rodu v ruštině a češtině z pohledu genderové lingvistiky. Aby však mohla být tato polemická moderní jazykovědná disciplína pochopena, považovala jsem za důležité nepodcenit ani teoretickou část, v níž jsem se pokusila přiblížit rodové souvislosti v ruštině a češtině. V teoretické části jsem se proto soustředila na objasnění rozdílu a vztahu mezi gramatickým a biologickým rodem v obou jazycích, dále na tzv. kolísání v rodě. S tím úzce souvisí i odkaz na obourodá a vespolná pojmenování, která se v ruštině i češtině často vyskytují.
|
|
|
PHRASEOLOGISMS IN POLITICAL DISCOURSE (BASED ON PUBLIC SPEECHES OF POLITICIANS IN RUSSIA AND CZECHIA)
Rycheva, Ekaterina ; Rajnochová, Natalie (advisor) ; Mokienko, Valerij (referee) ; Stěpanova, Ludmila (referee)
In the dissertation the author presents the analysis of the use of phraseological units in modern political discourse in Russia and the Czech Republic. The author shows that phraseology can be a tool for increasing the expressiveness of a speech, for contacting and influencing the audience in the political discourse. The analysis of cognitive and pragmatic specifics of idioms and metalanguage commentaries in the speech of politicians in a comparative aspect is carried out. As a result the author showes the specifics of the use of phraseological units in describing the speech image of a politician. Key words: phraseology, phraseologism, discourse, political discourse, political linguistics, cognitive linguistics, image of a politician, speech portrait of a politician.
|
|
|
Idioms with proper names in Russian and Czech phraseology
Bauerová, Pavla ; Rajnochová, Natalie (advisor) ; Loikova-Nasenko, Tatiana (referee)
The aim of this thesis was to explain the specificity of idioms with proper nouns (onomastic idioms), to give an overview of the most common Russian onomastic idioms, to explain their orig in and to compare their usage with onomastic idioms in Czech. Proper nouns are specific lexical units which name unique denotate. Unlike common nouns they do not have any generaI meaning. However, during the development of a language some proper nouns can undergo the process of the so-called appelativization - to tum into a common noun and get the meaning. Such proper nouns occur in most of idioms. In some less frequent cases a proper noun can become a part of an idiom thanks to its rhythmical similarity to other idiom components or due to its accidental or genetic relativity to common nouns. In both languages onomastic idioms represent a specific and important part of the idiomatic system. Proper nouns contained in idioms can be both of domestic and foreign origin. The domestic Russian and Czech onomastic idioms can be divided into two groups based on the way they reflect the national specificity. The Hrst group consists of idioms reflecting extralinguistic factors such as domestic folklore, history and literature. The second group includes idioms reflecting national specificity caused by linguistic factors - idioms with...
|
|
| |
|
|
The category of reflexivity in Czech-Russian context with regard to modern educational methods in Czech language education for foreigners
Kovbová, Kristýna ; Lendělová, Věra (advisor) ; Rajnochová, Natalie (referee)
The main objective of this thesis is to describe category of reflexivity in Czech language based on Russian language material, followed by design and formation of language handbook to category of reflexivity for foreign students of Czech language for A1 - B2 levels in accordance with Common European Framework of Reference for Languages: Learning, teaching, assessment (CEFR). In the theoretical part individual aspects in category of reflexivity in Czech language are described. Mainly reflexive form of verbs, reflexive deagentive forms and reflexive verbs. The proposal of our own clasification category of reflexivity comes after and it incorporates explored material, which is systemized for design and formation of educational materials. The main target of the practical part is to design and form language handbook to category of reflexivity in Czech language. After the analysis of current educational materials we realized category of reflexivity is not taken in consideration enough, sometimes it is missing at all. In the process of creation of the educational material itself we followed the current methodological base CEFR for Czech language as foreign language. We defined grammar and lexical competences for individual A1, A2, B1, B2 levels in accordance with CEFR. Based on all above rules four...
|
guest ::
